How To Build A Landing Page That Always Converts Skip to main content

How To Build A Landing Page That Always Converts

A landing page is a web page that is designed to convert visitors into customers or leads. It is typically the first page that a potential customer will see when they click on a link from an advertisement, search engine results page, or social media post. The goal of a landing page is to persuade the visitor to take a specific action, such as filling out a form, making a purchase, or signing up for a newsletter. In order to be effective, a landing page needs to be well-designed and optimized for conversion.

The first step in creating a landing page is to determine the goal of the page. This will depend on the type of business or product being promoted, as well as the target audience. For example, a landing page for a B2B software company might have a goal of generating leads by having visitors fill out a form, while a landing page for an e-commerce site might have a goal of making sales by having visitors make a purchase.

The video below shows you how you can build and publish your own landing page using Aweber in just under 5 minutes. AWeber: Free email marketing and landing pagesOnce the goal of the landing page has been determined, it is important to design the page with the user in mind. This means creating a layout that is easy to navigate and understand, and that is visually appealing. The page should also be optimized for fast load times, as visitors are less likely to convert if they have to wait for the page to load.

The next step is to create a clear and compelling headline that will grab the attention of visitors and convince them to stay on the page. This headline should be placed above the fold, meaning that it should be visible without the visitor having to scroll down the page. The headline should be clear, concise, and directly related to the goal of the landing page.

The body of the landing page should be focused on providing visitors with the information they need in order to make a decision about whether to convert or not. This means that the page should be easy to scan and understand and that it should include relevant images and videos. The page should also include a clear and compelling call to action, such as a "Buy Now" button or a "Sign Up" form.

It is also important to test the landing page to see how it performs. A/B testing can be used to determine which elements of the page are most effective in convincing visitors to convert. This can include testing different headlines, images, videos, and calls to action. The results of these tests can then be used to optimize the landing page for maximum conversion.

What makes a good landing page?

A good landing page is one that is designed to effectively convert visitors into leads or customers. Some key elements that make a landing page successful include:

  1. A clear and specific goal: The goal of the landing page should be clearly defined and directly related to the product or service being offered. This could be generating leads, making sales, or getting sign-ups.

  2. A strong headline: The headline should be attention-grabbing and directly related to the goal of the page. It should be placed above the fold and be easily readable.

  3. Relevant and persuasive content: The content on the landing page should be relevant to the visitor and persuasively communicate the benefits of the product or service being offered.

  4. A clear and compelling call to action: The landing page should have a clear and compelling call to action that is prominently displayed and easy to find. This could be a form to fill out, a button to click, or a link to follow.

  5. Optimized for conversion: The landing page should be designed and optimized to maximize the chances of visitors converting. This includes elements such as layout, colors, and images, as well as the overall user experience.

  6. Mobile optimized: The landing page should be optimized for all devices, especially mobile. Since more and more people are browsing the internet on their mobile devices, it's crucial that a landing page is mobile-friendly.

  7. A/B testing: Landing pages should be regularly tested to see which elements are working best. This can include testing headlines, images, videos, and calls to action, and using the results to optimize the page for maximum conversion.

  8. Trust-Building elements: The landing page should have trust-building elements that can help visitors trust the brand such as customer testimonials, social proof, security badges, etc.

Overall, a good landing page is one that effectively communicates the value of the product or service being offered, and that is designed and optimized to convert visitors into leads or customers.

Is Aweber good for landing pages?

AWeber is an email marketing software that also provides some landing page-building tools to create landing pages for email campaigns. It is considered a good option for creating landing pages for email campaigns, as it is designed for easy integration with email marketing and allows for automated email follow-ups.

AWeber's landing page builder is user-friendly and comes with a variety of templates that can be customized to fit the style and branding of your business. It also allows for A/B testing, so you can test different versions of your landing page to see which one converts best.

Additionally, the landing pages created with AWeber can be easily integrated with email marketing campaigns, allowing you to follow up with leads who have submitted their information on your landing page.

Advantages of using a landing page:

There are several advantages to using a landing page as part of your online marketing strategy:
  1. Increased conversion rates: Landing pages are specifically designed to convert visitors into leads or customers. By providing a clear and compelling call to action, and by optimizing the page for conversion, landing pages can help to increase the number of conversions.

  2. Better targeting: Landing pages can be customized to target specific demographics or groups of people. This allows businesses to create tailored messages and offers that will be more effective in converting visitors.

  3. Improved user experience: Landing pages provide a more focused user experience, as they are designed with a specific goal in mind. This can help to reduce confusion and increase the chances of visitors converting.

  4. Better measurement and optimization: Landing pages can be easily measured and optimized to improve conversion rates. This can be done through A/B testing, which allows businesses to test different elements of the page and see which ones are most effective in converting visitors.

  5. Better tracking: Landing pages can be easily tracked and monitored, allowing businesses to see how many visitors are arriving on the page, how long they are staying, and what actions they are taking. This information can be used to make informed decisions about how to optimize the page for better performance.

  6. Cost-effective: Landing pages are cost-effective as they are cheaper than creating a full website and they can be optimized for conversions.


(1) All content found in my articles, including text, images, audio, or other formats was created for informational purposes only and is not financial advice.  The Content is not intended to be a substitute for professional financial advice. 

(2) Some of the links on my blog are affiliate links, and at no additional cost to you, I will earn a small commission if you decide to make a purchase. Please understand that I have experience with all of the companies, and I recommend them because they are extremely helpful. By using my affiliate links, you are helping me keep this blog up and running. 


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